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News, mentions, and recognitions
Sherry Maxwell & Associates Expands Payment Options to Make Accessing Therapy Easier Than Ever
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Sherry Maxwell & Associates Expands Payment Options to Make Accessing Therapy Easier Than Ever

We're expanding our payment options to make accessing mental health care easier and more convenient than ever. Soon, clients will be able to pay using debit, credit, mobile wallets (Apple Pay, Google Pay, Samsung Pay), HSAs/FSAs, cheques, cash, and direct billing with major insurers like Manulife, Canada Life, GreenShield, and more, whether you're attending sessions in person or online. Stay tuned for the official rollout in the coming weeks!
September 30, 2025
Transformation Counselling Launching Collaborative Care Psychiatry Services Program
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Transformation Counselling Launching Collaborative Care Psychiatry Services Program

Transformation Counselling is excited to announce the upcoming launch of our Collaborative Care Psychiatry Services Program, designed to offer integrated psychiatric support alongside therapy. Starting in the next few months, this program will connect clients with psychiatrists working closely with our team of therapists to provide personalized, coordinated mental health care. Join the waitlist now.
August 5, 2025
Transformation Counselling Launches Accessible Alberta Mental Health Services
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Transformation Counselling Launches Accessible Alberta Mental Health Services

Transformation Counselling is excited to announce that we are now offering online therapy and psychological assessments for children, adults, and couples across Alberta. As part of our mission to ensure all Canadians have access to timely, high-quality mental health support, our services are available with no waitlist and can be accessed from the comfort of home. Whether you're looking for individual therapy, couples counselling, or a psychological assessment, our team is here to help. Learn more about our services and offerings here.
September 13, 2025
BioEquity Acquires Sherry Maxwell & Associates in Cambridge, Ontario
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BioEquity Acquires Sherry Maxwell & Associates in Cambridge, Ontario

BioEquity Holdings Expands into Cambridge with Sherry Maxwell & Associates Acquisition We’re excited to welcome Sherry Maxwell & Associates to the BioEquity Holdings network! This partnership allows us to bring faster, more affordable mental health care to Cambridge and the surrounding region. With plans to introduce free and low-cost counselling, psychological assessments, and therapist–psychiatrist collaboration, we're committed to making high-quality support more accessible than ever.
September 2, 2025
Transformation Counselling Launches Ontario's First Therapist Matching Quiz to Increase Accessibility to Affordable Mental Health Services
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Transformation Counselling Launches Ontario's First Therapist Matching Quiz to Increase Accessibility to Affordable Mental Health Services

Transformation Counselling has launched Ontario’s first affordable therapist matching quiz, a breakthrough tool that connects individuals, couples, and families with the right therapist in under 60 seconds. This innovation replaces slow, clunky intake processes with a fast, user-friendly match based on needs, preferences, and budget, covering areas like anxiety, trauma, depression, and couples therapy. They also offer low cost sessions with supervised student therapists ($10–$80), alongside standard rates of $140–$195—much more affordable than typical Toronto therapy prices. With both in person (Kitchener Waterloo, Cambridge, Guelph) and online options across Ontario, this launch significantly reduces wait times and expands access to mental health care
November 25, 2024
BioEquity Acquires MacNeill Chiropractic in Fort McMurray, Alberta
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BioEquity Acquires MacNeill Chiropractic in Fort McMurray, Alberta

BioEquity Holdings has acquired MacNeill Chiropractic & Wellness in Fort McMurray, Alberta, as part of its mission to expand accessible mental health care in rural communities. The plan includes integrating Fort McMurray counselling services with the clinic’s chiropractic and rehabilitation offerings, available both in-person and online. With a focus on no waitlists, low-cost or free options, and same-day booking, BioEquity aims to make high-quality care available when people need it most. CP LLP represented BioEquity in the transaction.
February 1, 2024
BioEquity Acquires Transformation Counselling in Kitchener-Waterloo, Ontario
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BioEquity Acquires Transformation Counselling in Kitchener-Waterloo, Ontario

BioEquity Holdings has acquired Transformation Counselling (based in Waterloo, Ontario), reinforcing its mission to provide accessible therapy and OHIP‑covered mental health services with zero waitlists, low-cost options, and even free counselling. With a bold goal of enabling same‑day booking for all mental health care, BioEquity is ensuring people get help when they need it—not stuck on waitlists. CP LLP represented BioEquity in this acquisition.
September 23, 2023
BioEquity Acquires Body & Soul Chiropractic in Lethbridge, Alberta
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BioEquity Acquires Body & Soul Chiropractic in Lethbridge, Alberta

BioEquity Holdings Acquires Body & Soul Chiropractic. On April 18, 2022, BioEquity Holdings acquired Body & Soul Chiropractic and Massage Therapy in Lethbridge, Alberta. The move aligns with BioEquity’s mission to make healthcare more accessible by adding mental health services to rehabilitation clinics. This integrated approach supports recovery from work-related injuries, motor vehicle accidents, and everyday stress by combining physical and psychological care. CP LLP represented BioEquity in the transaction.
April 18, 2022
BioEquity Sponsors EMDR Canada Conference 2025
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BioEquity Sponsors EMDR Canada Conference 2025

BioEquity Holdings Inc., a leading network of mental health practices in Canada, proudly sponsors the EMDR Canada Annual Conference 2025, taking place from March 19-22, 2025, in Vancouver, British Columbia. This premier event brings together therapists, counselors, and clinicians to explore advancements in EMDR therapy, a proven treatment for trauma and mental health disorders.
March 1, 2025